Tuesday, August 7, 2012

Week 02 : Reading Reflection

Koerth-Baker, M., 2012. Innovation that will change your tomorrow. Accessed 15 July, 2012.
http://www.nytimes.com/interactive/2012/06/03/magazine/innovations-issue.html

Raw innovation doesn't seem to exist now days. Ideas are recycled. We take an old idea, we go back to the drawing board and work out how we can make it smaller/larger, faster, stronger, more efficient and more reliable.

What i really appreciated about the article was it drew attention to the highly probable chance of failure when   tendering an innovative idea...

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